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Client
Project
Year Location

Design Group Italia

PepsiCo UEFA Champions League Final ’19

2019 Madrid, SPAIN ESP

Since becoming a key sponsor in 2015, PepsiCo has partnered with UEFA to excite and bring fans closer to the athletes and game they love.

The hospitality program, in each city hosting the final, includes several existing or newly-designed locations – such as in the Champions Village. Each venue and experience is masterfully designed by Design Group Italia and PepsiCo Design & Innovoation teams.

Typology
Experiential Spaces
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