from Concept Ideation to On-Site Commitment

PepsiCo @ UEFA Champions League

We worked together with Design Group Italia to create an immersive experience to host an exclusive party at UEFA European Champions League finals at the San Siro stadium in Milan.

The exhibition simultaneously presented three brand sponsors from PepsiCo’s portfolio: Gatorade, Lay’s and Pepsi.

Lighting Scenarios alone morphed the pre-game lounge into a post-game party.

Interior & lighting Design have been a clear distinctive mark in comparison to the surrounding main sponsors’ pavillions.

Year/Where

2016 / Milan, ITALY
Dalesioesantoro - 2016 - Pepsi UEFA (9)
Dalesioesantoro - 2016 - Pepsi UEFA (8)
Dalesioesantoro - 2016 - Pepsi UEFA (5)
Dalesioesantoro - 2016 - Pepsi UEFA (1)
Dalesioesantoro - 2016 - Pepsi UEFA (3)
Dalesioesantoro - 2016 - Pepsi UEFA (4)
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