from Concept Ideation to On-Site Commitment

PepsiCo @ UEFA Champions League

Since becoming a key sponsor in 2015, PepsiCo has partnered with UEFA to excite and bring fans closer to the athletes and game they love.

The hospitality program, in each city hosting the final, includes several existing or newly-designed locations – such as in the Champions Village. Each venue and experience is masterfully designed by Design Group Italia and PepsiCo Design & Innovoation teams.

Each year, in the existing locations, we try with lighting to “own the place”; for instance, we turned in landmarks a forest in Kiev and a prominent architecture on Cardiff’s bayside.

For the Champions Village, we strive to differentiate with Interior and Lighting Design from the adjacent main sponsors’ presence.
Furthermore, we turn the place from a lounge to a party by a click on a pre-set lighting console.


2017 / Cardiff, UK
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