PepsiCo – Mix It Up

Lighting for branding

Second year of Pepsico at Milan Design Week, presenting activations for each brand shown.

Since the lexicon and the outfit of each brand were so different one from the other, and since they had to coexist in one 800sqm open-space architecture, the Lighting Design Project played an important role on Visual Ergonomics and Brand Recognition.

F!ZZ, Gatorade, Pure Leaf, Drinkfinity, Pepsi – all with their colors and messages, all with their tailored lighting.