For the newborn Business Division of 3M Corporate named “AMD – Architectural Markets Division”, we curated a lighting fixtures portfolio which embedded 3M raw technologies in lighting.
The project, over a two-years span, ended with an exhibition at the Triennale Design Museum during 2011 Milan’s Design Week.
The overall look & feel of the space, co-designed with Design Group Italia and Arch. Martino Berghinz, aimed to express a coherent Brand Image of the 3M AMD business, while communicating to the general public the design capabilities in
lighting design offered by 3M technologies and instructing the B2B visitors about what could be done with 3M’s support.
ADI Design Index (Selected) | 2013
Core77 Design Awards (Finalist) | 2012
Fast Company Co.Design | 2011